Brand Resources

LOGOS

Primary "gradient" logos for general use

MAIN LOGO WITH WEBSITE
  • Primary logo for general use
  • Features GOTNV website
  • Gradient background
  • Download .PNG (web/screens)
  • Download .PDF (print/vector)
MAIN LOGO WITH HASH TAG

Alternate "flat" logos for merch/promo items

SOLID LOGO WITH WEBSITE
  • Secondary logo
  • Best for printing on promo items
  • Features GOTNV website
  • Solid flat background
  • Download .PNG (web/screens)
  • Download .PDF (print/vector)
SOLID LOGO WITH HASH TAG
  • Secondary logo
  • Best for printing on promo items
  • Features GOTNV hash tag
  • Solid flat background
  • Download .PNG (web/screens)
  • Download .PDF (print/vector)

FONTS

Proxima Nova 

Proxima Nova is our primary brand typeface. It is a modern, geometric sans-serif that balances excellent readability with a clean, contemporary aesthetic.

Usage: Use Proxima Nova for all core communication materials, including headlines, subheadings, and body copy.

Availability: The font family is accessible via premium Adobe Creative Cloud subscriptions (Adobe Fonts) and paid Canva Pro accounts.

Roca 

Roca is a bold headline font with a retro style. Its thick, rounded shapes feel nostalgic to older audiences and trendy to younger ones, giving our messaging cross-generational appeal.

Usage: Use this font strictly for main headlines, social media graphics, and outreach materials that need to stand out. Do not use it for long paragraphs of text.

Preferred weights: We prefer using the Bold or Heavy versions of this font for headlines so they look strong and clear.

Availability: Roca is accessible via premium Adobe Creative Cloud subscriptions (Adobe Fonts). On Canva, look for Roca One or Roca Two (available with Canva Pro).

Colors

GOTNV Blue

#0093bb

Secondary Blue

#005e80